OMFG: Sophmore Slumpocalypse
Thursday, January 8th, 2009Discussed: Terrence McKenna’s ‘Food Of The Gods’, Heart Attack On A Plate, Franchised Frozen Drinks Taste Better, Verbal Prowess Of The Chinook Indians, Wisely Using The Unabbreviated Name, Nielsen Schmielsen, Thompson Twins: Trailblazers, Drunk On Deified Politicians, They Never Get Taken Home To Meet Mom, Overrated Documentaries
TOO MUCH OF A GOOD THING?
Perhaps the CW was getting too greedy with their breakfast of hype smoothie, lunch of grilled critical buzz sandwich and dinner of fettuccine with drizzled delusions of ever expanding viewership.
But the release of Monday’s ratings came served as a 64oz Big Gulp of Ipecac for those same muckety mucks at the CW.
As the Huffington Post reported:
ABC Family’s “Secret Life of the American Teenager” smashed network rating records with its season premiere Monday night — and in the process, beat the CW’s similarly targeted “Gossip Girl” head to head at 8PM.
The season premiere of “Secret Life” averaged 4.4 million total viewers, 47% more than “Gossip Girl,” which averaged 3.0 million total viewers. The episode of “Secret Life,” titled, “The Secret Wedding of the American Teenager,” was ABC Family’s best-ever season-premiere and top telecast in teens 12-17, one of its target demographics.
Last August, “Secret Life” topped ratings for the first season of “Gossip Girl,” but its impressive ratings victory Monday evening suggests trouble for the CW hit, which is heavily buzzed-about but has never been a breakout ratings hit.
Really? “Secret Life of the American Teenager”?! This surely must be a sign of the apocalypse, as the preview we saw for that show looked horrendous and hilarious, the latter ever unintentionally so. Are these dreamy days of Obama optimism so filled with radiant do goodery that Gossip GIrl has lost it’s bad boy/girl charm? Or is it simply a saturation of the GG market with episode after episode - a virtual never ending season peppered with willy nilly scattershot hiatuses complicating its formal narrative consumption? You be the judge; talk amongst yourselves, but these are dark days indeed.
XOXO













